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Demographics of Facebook and Instagram Users

There are still — still! — tons of business owners who don’t believe Facebook (or social media, in general) is a valuable place for them to spend their marketing dollars. I’d like to submit that it may be the BEST place to spend your marketing dollars — if you care about ROI and overall effectiveness, anyway.…

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How to Make Product Videos or Off-the-Cuff Videos with Your Phone

If you’re trying to sell something — pretty much anything — you should be using video. I think it’s easy to say that the top reasons people don’t make videos are: Shyness or lack of confidence They think too hard about production I can’t do too much about your shyness or confidence but I can…

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Using Pokemon Go to Get More Customers

Note: I’ve kept this post ultra simple for people like me who had never played, watched, or cared about (in any way) Pokemon before Pokemon Go came out. Now, I have to admit it’s a fun game and it’s easy to see why it’s so popular.  Here’s how you can use Pokemon Go to increase…

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Why Your PPC Campaign Didn't Work

In over 15 years of operating Pay Per Click campaigns (anyone remember Overture?) I can easily say that the vast majority of the time I hear someone complain about how PPC didn’t work for them it is for one of these two reasons — ASSUMING THEIR WEBSITE IS DESIGNED PROPERLY — and they are both…

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Stop Complicating the Idea of Branding

The whole concept or branding and building a brand gets overly complicated by — of course — by MARKETING experts who tend to make it all jargony (a word I just coined), flashy, and important-sounding. Small businesses can keep it simple, though, with one simple rule that helps it all fall into place. Branding is…

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Inbound Marketing vs Outbound Marketing

The difference between inbound and outbound marketing is primarily about how people find you. Inbound marketing methods are those used to capture leads or business from people who are actively searching for your products or services. Outbound marketing methods are those used to generate leads from, or build a brand with, people who are are not actively…

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Creative Christmas Gifts for Clients

Getting Christmas gifts for clients is often stressful for business owners and sales people. The challenge is always that people want to get something the client will remember; something that stands out from the boxes of chocolates, mixed nuts, cards, and doughnuts. Sure, you’re sending the present as a “thank you” but it’s nice to…

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How to Set a Marketing Budget

How much money should you spend on marketing? How do you decide? The questions is a common one and any method you use to choose the best marketing budget for your company has an “it depends” aspect to it (of course). One thing is sure: in order to gain market share, you need to outspend your competitors…

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Diversify Your Revenue Streams Through Niches

Here in Houston, a lot of manufacturers — and quite a few service providers — are feeling the pinch of low oil prices. With so many years of a “go go go” mentality in the energy sector, a lot of manufacturers jumped on the energy bandwagon because that’s where the money was. Who can blame them?!…

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Cause-Related Marketing: Getting the Most Out of Donations and Corporate Giving

On a regular basis, our clients ask us to put together an ad (print, online, a logo with a tag line, whatever) for some non-profit event which they’ve sponsored or to which they’ve donated money or resources. Part of the discussion is usually about getting some promotional mileage out of the expense, especially since the money usually…

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