phishing email

There’s a neverending flow of new and old email scams. A client sent me this subscription renewal scam email with a “…got this today but didn’t reply…just checking with you” note. Here’s the full text of the scam email. DEAR  CUSTOMER, We Thank you on the completion of your 5. years. Windows Defender protection plan…

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5 Great Alternatives to Zoom for Video Conferencing As the world continues to be affected by Covid-19, many businesses are turning to web video conferencing for team meetings during this time of social distancing and quarantine.  Due to Zoom’s benefits of allowing up to 100 participants for up to 40 minutes with a free account,…

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15 Great Things to Do for Your Business During Downtime   Downtime for businesses can be disheartening for morale, especially for business owners.  It can be a struggle in the short term to focus on what should be done next as incoming business and revenue comes to a creep.  However, there are plenty of tasks…

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 How Optimizing Images Impacts Conversion Over the years we’ve done many consultations and website rebuilds, and a reoccurring issue we’ve noticed is always image optimization or lack thereof.  So we’re going to discuss images and how to properly use them on your website. They have a major impact on the optimization of your website, and…

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4 Important Elements to Optimize Your Website’s Search Results Ranking This article will discuss the four things that have got to be in every page of your website. Whether you’re doing a redesign, building a new website, or simply trying to optimize the site for the best results in search engine positions.  These tips will…

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There are still — still! — tons of business owners who don’t believe Facebook (or social media, in general) is a valuable place for them to spend their marketing dollars. I’d like to submit that it may be the BEST place to spend your marketing dollars — if you care about ROI and overall effectiveness, anyway.…

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If you’re trying to sell something — pretty much anything — you should be using video. I think it’s easy to say that the top reasons people don’t make videos are: Shyness or lack of confidence They think too hard about production I can’t do too much about your shyness or confidence but I can…

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Note: I’ve kept this post ultra simple for people like me who had never played, watched, or cared about (in any way) Pokemon before Pokemon Go came out. Now, I have to admit it’s a fun game and it’s easy to see why it’s so popular.  Here’s how you can use Pokemon Go to increase…

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In over 15 years of operating Pay Per Click campaigns (anyone remember Overture?) I can easily say that the vast majority of the time I hear someone complain about how PPC didn’t work for them it is for one of these two reasons — ASSUMING THEIR WEBSITE IS DESIGNED PROPERLY — and they are both…

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The whole concept or branding and building a brand gets overly complicated by — of course — by MARKETING experts who tend to make it all jargony (a word I just coined), flashy, and important-sounding. Small businesses can keep it simple, though, with one simple rule that helps it all fall into place. Branding is…

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