I love print mail. When used properly — which isn’t hard to do — it works great. Postcards, in particular, are awesome marketing tools for reaching customers in specific¬†niches and for new products. They are also great for reaching new customers in existing markets who don’t know you exist. Yes, people just throw them away…

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I get asked a lot from small and medium business owners if I think Yellow Pages are worth the cost. Note: by “Yellow Pages”, I am referring generally to all print phone books with business listings and advertisements. Yes, I also mean to include the AT&T’s Yellow Pages but the term “Yellow Pages” has basically…

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Repetition is the #1 tip I give to small businesses. To expand on that a little, I mean to choose some marketing activities and stick with them — repeat them. The biggest mistake made by managers — or whoever handles the marketing — is that they try something once and then drop it when it…

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