Niche Marketing

Diversify Your Revenue Streams Through Niches

Here in Houston, a lot of manufacturers — and quite a few service providers — are feeling the pinch of low oil prices. With so many years of a “go go go” mentality in the energy sector, a lot of manufacturers jumped on the energy bandwagon because that’s where the money was. Who can blame them?!…

Read More

Here's Why Most Niche Marketing Fails

“Find a niche” or “get into a niche” is something business people throw around so much it has almost become a cliche. The thing is this: You really should find a niche. No, scratch that, you should find multiple niche products and niche markets to get into. Then, you should market to your niches. Remember…

Read More