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Marketing Ideas

Chambers of Commerce in Denver

We put together this list of 10 chambers of commerce in Denver and the surrounding areas as a resource for business owners and managers. We hope it may somehow help you improve your sales and/or your supplier base. List of Chambers of Commerce in Denver Arvada Chamber of Commerce Arvada Chamber of commerce is a new kind…

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Chambers of Commerce in Austin

We put together this list of 12 chambers of commerce in Austin and the surrounding areas as a resource for business owners and managers. We hope it may somehow help you improve your sales and/or your supplier base. List of Chambers of Commerce in Austin Austin Young Chamber of Commerce Founded in 2008, the Austin Young Chamber…

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Chambers of Commerce in Dallas

We put together this list of 12 chambers of commerce in Dallas and the surrounding areas as a resource for business owners and managers. We hope it may somehow help you improve your sales and/or your supplier base. List of Chambers of Commerce in Dallas Argyle Chamber of Commerce Located Northwest of Dallas, just outside of Elizabethtown…

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How to Make Product Videos or Off-the-Cuff Videos with Your Phone

If you’re trying to sell something — pretty much anything — you should be using video. I think it’s easy to say that the top reasons people don’t make videos are: Shyness or lack of confidence They think too hard about production I can’t do too much about your shyness or confidence but I can…

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Using Pokemon Go to Get More Customers

Note: I’ve kept this post ultra simple for people like me who had never played, watched, or cared about (in any way) Pokemon before Pokemon Go came out. Now, I have to admit it’s a fun game and it’s easy to see why it’s so popular.  Here’s how you can use Pokemon Go to increase…

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Stop Complicating the Idea of Branding

The whole concept or branding and building a brand gets overly complicated by — of course — by MARKETING experts who tend to make it all jargony (a word I just coined), flashy, and important-sounding. Small businesses can keep it simple, though, with one simple rule that helps it all fall into place. Branding is…

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Creative Christmas Gifts for Clients

Getting Christmas gifts for clients is often stressful for business owners and sales people. The challenge is always that people want to get something the client will remember; something that stands out from the boxes of chocolates, mixed nuts, cards, and doughnuts. Sure, you’re sending the present as a “thank you” but it’s nice to…

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How to Set a Marketing Budget

How much money should you spend on marketing? How do you decide? The questions is a common one and any method you use to choose the best marketing budget for your company has an “it depends” aspect to it (of course). One thing is sure: in order to gain market share, you need to outspend your competitors…

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Cause-Related Marketing: Getting the Most Out of Donations and Corporate Giving

On a regular basis, our clients ask us to put together an ad (print, online, a logo with a tag line, whatever) for some non-profit event which they’ve sponsored or to which they’ve donated money or resources. Part of the discussion is usually about getting some promotional mileage out of the expense, especially since the money usually…

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SEO is Dead, Focus on Topical Optimization

In my opinion, SEO is dead. Well, not dead but definitely dying — on it’s way out as we know it. I mean, you can say that Search Engine Optimization will always be needed because search engines aren’t going anywhere and such so, yeah, SEO — the most literal form of the phrase/acronym — will…

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