Inbound Marketing vs Outbound Marketing

The difference between inbound and outbound marketing is primarily about how people find you. Inbound marketing methods are those used to capture leads or business from people who are actively searching for your products or services. Outbound marketing methods are those used to generate leads from, or build a brand with, people who are are not actively…

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Creative Christmas Gifts for Clients

Getting Christmas gifts for clients is often stressful for business owners and sales people. The challenge is always that people want to get something the client will remember; something that stands out from the boxes of chocolates, mixed nuts, cards, and doughnuts. Sure, you’re sending the present as a “thank you” but it’s nice to…

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How to Set a Marketing Budget

How much money should you spend on marketing? How do you decide? The questions is a common one and any method you use to choose the best marketing budget for your company has an “it depends” aspect to it (of course). One thing is sure: in order to gain market share, you need to outspend your competitors…

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Diversify Your Revenue Streams Through Niches

Here in Houston, a lot of manufacturers — and quite a few service providers — are feeling the pinch of low oil prices. With so many years of a “go go go” mentality in the energy sector, a lot of manufacturers jumped on the energy bandwagon because that’s where the money was. Who can blame them?!…

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Cause-Related Marketing: Getting the Most Out of Donations and Corporate Giving

On a regular basis, our clients ask us to put together an ad (print, online, a logo with a tag line, whatever) for some non-profit event which they’ve sponsored or to which they’ve donated money or resources. Part of the discussion is usually about getting some promotional mileage out of the expense, especially since the money usually…

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Here's Why Most Niche Marketing Fails

“Find a niche” or “get into a niche” is something business people throw around so much it has almost become a cliche. The thing is this: You really should find a niche. No, scratch that, you should find multiple niche products and niche markets to get into. Then, you should market to your niches. Remember…

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Using Print Mail to Find Targeted Customers

I love print mail. When used properly — which isn’t hard to do — it works great. Postcards, in particular, are awesome marketing tools for reaching customers in specific niches and for new products. They are also great for reaching new customers in existing markets who don’t know you exist. Yes, people just throw them away…

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Should I Buy an Ad in a Buyers' Guide?

We often get this question and boils down to: Are ‘Buyers’ Guides’ worth the money? We deal with this on a pretty regular basis and have tried quite a few over the years for our own marketing or for clients (usually because the client feels it’s a good deal). Short answer: I don’t recommend spending…

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SEO is Dead, Focus on Topical Optimization

In my opinion, SEO is dead. Well, not dead but definitely dying — on it’s way out as we know it. I mean, you can say that Search Engine Optimization will always be needed because search engines aren’t going anywhere and such so, yeah, SEO — the most literal form of the phrase/acronym — will…

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Free Reputation Management Tool

There is a free “reputation management” tool available to anybody. It’s easy to use and, yes, 100% free. There aren’t even any strings attached. Google Alerts for Reputation Management It has been around for years and years now but some people just never ran across it and it seems like SOME people even just forgot…

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