About Lead Optimize Outsourced Marketing Department

About Lead Optimize Outsourced Marketing Department

Our Mission: Help Small Businesses Grow

We help businesses grow through education and a suite of optimized services we manage on behalf of our customers so they can focus on operating their businesses while we take care of their marketing.

Professional , Consistent, Prolific Marketing

Started in 2008, Lead Optimize designs, implements, and manages complete marketing systems for companies with yearly sales between $500,000 and $20 Million (and growing). 

We provide a more cost-effective alternative to in-house marketing for  companies who want better marketing and sales support — professional, consistent, prolific marketing to drive leads, sales, and growth. Learn more about total outsourced marketing.

Our Team
(Your Marketing Department)

Lead Optimize is made up of great folks with unique marketing backgrounds.


Chris Denny

Chris Denny is known by his clients as an honest marketer, a "straight shooter" they can trust to give the best advice for their business. He enjoys teaching small businesses about marketing via workshops and his small book, "The World's Most Concise Marketing Book for Small Businesses." If you want an honest assessment of your businesses' marketing needs, Chris is the place to start.

Chris started Lead Optimize in 2008 with a simple idea — give small business the opportunity to have a full-service marketing department with professional, consistent marketing.

A Houston native, he graduated from Texas A&M (forever ago) and earned an MBA from the University of Houston with a focus on operations, which is why he especially likes aligning a company’s operational strengths with its marketing strategy.

Cole Hunter

Marketing Specialist
Cole arrived at Lead Optimize in 2016, fresh out of an internship and courses in web development, ready to start his career in a technical field. He combines his creativity and critical thinking with his talent for writing and graphic design to produce new content for our clients’ websites, as well as manage them on an ongoing basis.

Theo Anele

Marketing Assistant
Theo's bio is coming soon!

Christina Tower

Reporting & Bookkeeping
Christina was the first person employee at Lead Optimize, starting sometime in 2009. She comes from a background in marketing at small to mid-sized companies. After 7ish years of handling marketing for Lead Optimize clients, she mostly does reporting and keeps the books straight for us -- which totally fits her completely orderly and consistent nature.

Ela Miclea

Event Coordinator
Ela comes from a background in non-profit fundraising and event coordination. She sometimes assists with video projects for customers but mostly works behind the scenes these days, arranging our workshops and training events.


  • Generate profitable sales for our clients — Our passion is to develop, implement, and manage marketing systems that generate profitable sales for our clients. After all, we are your marketing department.
  • We believe in simplicity — always putting effectiveness first because “you can’t argue with effectiveness.”
  • Close relationships — Lead Optimize is the best outsourced marketing department because we insist upon close relationships with our clients — even regularly attending sales and staff meetings for clients who invite us.
  • We believe in our clients — and fight for their products and people

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