Why Your PPC Campaign Didn't Work

In over 15 years of operating Pay Per Click campaigns (anyone remember Overture?) I can easily say that the vast majority of the time I hear someone complain about how PPC didn’t work for them it is for one of these two reasons — ASSUMING THEIR WEBSITE IS DESIGNED PROPERLY — and they are both easily fixed.

Assuming the website has been designed well and converts traffic into visitors at a decent rate, PPC campaigns are great way to get highly targeted traffic to your website.