Archive for April 2016
Why Your PPC Campaign Didn't Work
In over 15 years of operating Pay Per Click campaigns (anyone remember Overture?) I can easily say that the vast majority of the time I hear someone complain about how PPC didn’t work for them it is for one of these two reasons — ASSUMING THEIR WEBSITE IS DESIGNED PROPERLY — and they are both…
Read MoreStop Complicating the Idea of Branding
The whole concept or branding and building a brand gets overly complicated by — of course — by MARKETING experts who tend to make it all jargony (a word I just coined), flashy, and important-sounding. Small businesses can keep it simple, though, with one simple rule that helps it all fall into place. Branding is…
Read MoreInbound Marketing vs Outbound Marketing
The difference between inbound and outbound marketing is primarily about how people find you. Inbound marketing methods are those used to capture leads or business from people who are actively searching for your products or services. Outbound marketing methods are those used to generate leads from, or build a brand with, people who are are not actively…
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