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Archive for April 2015

Cause-Related Marketing: Getting the Most Out of Donations and Corporate Giving

April 6, 2015 | 0

On a regular basis, our clients ask us to put together an ad (print, online, a logo with a tag line, whatever) for some non-profit event which they’ve sponsored or to which they’ve donated money or resources. Part of the discussion is usually about getting some promotional mileage out of the expense, especially since the money usually…

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