We often get this question and boils down to: Are ‘Buyers’ Guides’ worth the money? We deal with this on a pretty regular basis and have tried quite a few over the years for our own marketing or for clients (usually because the client feels it’s a good deal).

Short answer: I don’t recommend spending money on “Buyers’ Guides.” In my experience they are not worth the money (obviously there are exceptions). If they offer a free listing, take that and move on.

Video: Should I pay for an ad in a Buyers’ Guide?

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