Archive for September 2014

Using Print Mail to Find Targeted Customers

I love print mail. When used properly — which isn’t hard to do — it works great. Postcards, in particular, are awesome marketing tools for reaching customers in specific niches and for new products. They are also great for reaching new customers in existing markets who don’t know you exist. Yes, people just throw them away…

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Should I Buy an Ad in a Buyers' Guide?

We often get this question and boils down to: Are ‘Buyers’ Guides’ worth the money? We deal with this on a pretty regular basis and have tried quite a few over the years for our own marketing or for clients (usually because the client feels it’s a good deal). Short answer: I don’t recommend spending…

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