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Archive for September 2014

Using Print Mail to Find Targeted Customers

I love print mail. When used properly — which isn’t hard to do — it works great. Postcards, in particular, are awesome marketing tools for reaching customers in specific¬†niches and for new products. They are also great for reaching new customers in existing markets who don’t know you exist. Yes, people just throw them away…

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Should I Buy an Ad in a Buyers' Guide?

We often get this question and boils down to: Are ‘Buyers’ Guides’ worth the money? We deal with this on a pretty regular basis and have tried quite a few over the years for our own marketing or for clients (usually because the client feels it’s a good deal). Short answer: I don’t recommend spending…

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