You probably guide all or most of your business’ marketing.

You've probably worked with various marketing people -- from your friend's "marketing guy" to letting an employee try her hand at it.

You throw money at various marketing ideas and get such small returns that "marketing" is almost a bad word these days. You know it needs to be done -- every business actually does need it -- but you almost cringe at the thought of spending another freaking penny on "marketing."

HOPEFULLY, you haven't fallen into the habit of allowing the next best salesperson to guide your marketing (this is SUPER common). Since there's not much of a marketing plan, you basically just "invest" in various ideas you get cold calls about. A few work but there's no consistency.

You work HARD for your money and have built a nice company. Throwing money out again and again is painful! Aside from your own family, you've got employees with families and worry about them, too.

You've read articles about "how to do [marketing stuff]" and you hear from people in your network about what worked for them but they're in a different business or it's technical or doesn't seem like a good fit for you...

And, you might have even been ripped off a few times by people promising 10X your return or whatever (by the way, never believe the "you just need one sale for it to pay you back" pitch).