Postcards Campaigns that Work
Lead Optimize postcard marketing campaigns deliver immediate and long-term sales because the strategy of our postcard campaigns is two-fold:
Create a touchpoint for those prospects ready to buy now
Branding for the Long Term
Be "top of mind" when prospects are ready to buy later
Some prospects are ready to buy now and are especially receptive to postcards at this time. Other prospects will be ready to buy later and you should be the company they think of first when that buying time arrives - and it will arrive. Consistent delivery of postcards keeps you on the top of their minds.
Minimum 3 Mailings
Except in a few cases, Lead Optimize requires a minimum of 3 mailings to the same list for postcard campaigns we manage. Why? Simply because we don't like to waste your money.
Repetition is the key to effective postcard marketing campaigns. It's about driving your message into your prospects' minds. Your message needs to be seen again and again -- you want multiple touch points -- even if only for a second each time.
Integrated Postcard Marketing Campaigns
Your postcard campaign should be integrated with your online marketing and your website. We recommend a landing page on your website whose appearance, messaging, and offer is consistent with your postcard. This helps prospects feel good about the offer and helps keep their momentum on the way to contacting you.
Best Uses for Postcard Campaigns
Postcard campaigns are cost effective in numerous marketing situations but there are some variables we look for that mean almost certain success for a postcard marketing campaign.
- High Value Orders -- $300+ is a good guideline
- Repeat Customers -- More liftime value
- Niche or New Market
High Quality, Turnkey Postcard Campaigns
Lead Optimize handles every aspect your postcard campaign, including:
- List purchase (we can also use your existing list)
- Postcard design
- Printing & labeling
Numerous options are available such as matching landing pages, call tracking phone numbers, large postcard sizes, and much much more. Like with everything else we do, our main goals with postcard campaigns are to generate profitable leads, build your brand, and make you more money.