The whole concept or branding and building a brand gets overly complicated by — of course — by MARKETING experts who tend to make it all jargony (a word I just coined), flashy, and important-sounding. Small businesses can keep it simple, though, with one simple rule that helps it all fall into place. Branding is all about the relationship or reputation you want to build with your customer. Keep that in mind anytime you think about marketing and/or branding efforts.
After you watch this video, try applying the tip to any conversation you have about branding or any article you read about it.